Truly LA

The new Truly space in Downtown Los Angeles is the first of its kind. Situated in the evolving Arts District, it’s an assembly of all the right ingredients and a truly memorable experience.

The goal for the project was to deepen the emotional connection drinkers had with the Truly brand. The hard seltzer is a great product, and its popularity soared shortly after launching, but how do you give it a personality and soul? The taproom experience was an opportunity to make the brand real and tangible, beyond the product, and create a place of discovery and lasting memories.

A former warehouse shed took on a new life as a modern pavilion, blending the charm of the Arts District, the fresh feeling of Southern California, and a burst of Truly’s flavors. It contributes to the neighborhood in a meaningful way by inviting high caliber artists to create art and serve as a platform to amplify performance art within the space.

Welcoming you from the street is a lush outdoor garden and patio. Greenery extends onto the deck and even further inside, seamlessly transitioning the outdoors in. Inside, a blend of mixology, music, art, and culture surround you in a multi-sensory experience.

Art commissioning by Art Share LA. Murals by Kelly Perez (@find.it.inside), Jessica Eve (@theurbanunicorn), Emily Tsai (@tsaiamese), and Annie Hong (@anniehonglikes).

Completed while at Bergmeyer. Responsible for brand strategy, experiential design, environmental graphic design, art direction, and creative direction.