Branding for business leaders in build mode™
You're visionary. You’re ambitious. You’ve built a solid reputation.
Your work has a positive impact on the people and the communities you serve. Success on your next project means you can continue doing what you love again and again with even greater impact.
Your brand partner needs to:
Understand your language
Build a connected experience
Align key stakeholders
Keep business objectives top of mind
Match your level of expertise in design, development, and building with expertise in branding
Your advantage is your brand
Grow your reputation with an elevated brand that reaches its full potential.

Kenny Isidoro operates as MUDEO
MUDEO is a multidisciplinary design office that bridges the gap between building, branding, and business.
I’ve trained and practiced as an architect, before venturing into business development, then establishing an expertise in branding and experiential design.
I can help you where these disciplines intersect — to create connective experiences, elevate your vision, and aim for your highest value.
Capabilities
Discover the possibilities
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Project discovery:
Immersion into your brand and insight into your goals, challenges, market, and industryResearch:
Qualitative and quantitative research through industry audits, market data, interviews, and moreWorkshop facilitation:
Interactive workshops with key stakeholders and focus groups
Define your ambitions
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Brand strategy:
Framework that defines your purpose, people, position, and personalityBrand architecture:
Organization of the perceptive relationships between parent brand and sub-brands, products, and servicesNaming:
Creative brainstorming, due diligence, and name solutions for your brand, product, or service
Develop your future
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Brand identity:
Visual elements including logo, typography, color, and imageryCopywriting:
Tone of voice and messaging that aligns with strategy and speaks to targeted segmentsBrand guidelines:
How-to guide for you and partners to reach your audience, express your personality, and effectively position through every touchpointGraphic design:
Applications of the brand through graphic communication in print or digitalExperiential design:
Application of the brand through spatial and environmental solutions like signage design, wayfinding, exhibit design, programming, and journey mappingCreative direction:
Creative direction and collaboration for interior design, architecture, art, digital, and motion
Deliver the tangibles
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Marketing applications:
Development of brand assets that support your marketing effortsBrand launch support:
Brand training, campaign planning, event marketing, or asset production to support your brand managementManufacturing support:
Coordination with production partners, adherence to design standards, and quality control of implementation
If these services sound like what you might need, take the first step to elevate your vision and brand.
What’s at stake?
Without an intentional brand, you might face:
Disappointment — because those you serve feel their experience is disconnected and inconsistent
Lost revenue — because people don’t have a high perceived value of your brand
Stunted growth — because you fell short of expectations
Stagnant reputation — because you didn’t capitalize on your next opportunity
What’s the better alternative?
Choosing to invest in your brand, you’ll get:
Love — because you understood who you serve, how to meet their needs, and they love you for it
Increased margins — because your brand is perceived as unique, differentiated, and more premium than competitors
Exponential growth — because you’re compounding success on your past successes
Enhanced reputation — because you’ve elevated your performance and continually proven yourself