Syntax

Data is complex. Add an innate desire to go deep on the intricacies of a proprietary classification system, coding language, and methodology, and you have the foundations for a Master’s degree in economics, not a financial product consumers could understand.

Syntax is a financial data and technology company. Although they were founded on powerful patented technology that worked in the field of science, it was much too ‘academic’ for consumers. It left prospects confused, without seeing its full potential.

They needed a new brand strategy to simplify the complex and resonate with their audience. With clients and partners like investment managers and index providers, their main value proposition had to be crystal clear. Not only does Syntax provide the most granular and accurate data available in the market, it empowers clients with better insights, better outcomes, and bigger impact in their organizations.

By letting go of the complexity, they’re laser-focused on their one differentiating factor: Syntax illuminates data to reveal breakthrough insights.

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Responsible for leading research and brand strategy. Completed while at Matchstic in collaboration with strategy, design, and writing teams.