Brightwild

Brightwild is a different kind of travel platform, offering stays that totally stand out in culture-rich destinations. Unlike other brands that focus purely on aesthetics, or offer up typical lists of must-do activities, Brightwild is focused on creating strong and true connections between people and the places they experience together.

Brightwild's personality runs through the entire identity system.

• Curious: an insatiable desire for the unconventional and going beyond what's expected. Photography feels slightly offbeat with unique perspectives, frames, and motion blur.

• In Tune: Closely connected with people and places to stay in tune with what's going on. Imagery and messaging let's you in on the secrets of unique places, so you're always in-the-know. 

• Energetic: Exuding energy and enthusiasm from the inside out. Just like the guest experience managers, repetition and pattern create dynamic compositions.

• Real: Genuine and authentic, true to themselves and honest with others. The brand expresses moments as they truly exist, not staged, not edited, slightly imperfect.

• Rebellious: Unsatisfied with industry norms, they go against the grain and confidently pioneer an idealistic future. Brightwild's messaging has an edge to match their ambition.

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Responsible for leading research and brand strategy. Completed while at Matchstic in collaboration with strategy, design, and writing teams.