Branding for
business leaders in
build mode™
MUDEO is a brand consultancy supporting developers, architects, engineers, and builders in a state of growth.
Subscribe to the Build Mode™ monthly email to learn how to apply brand insights to your practice and your projects.Our perfect partnerships exist at the intersection of building, branding, and business.
Building
Collaborating with professionals in the built environment — architects, developers, engineers, and builders — those who are building products and services for the real world.
Branding
Branding is the practice of connecting the internal values of a brand with external needs of a market. Through a strategic framework, we discover and define those values to make brands them relevant and remarkable.
Business
Building and branding are nothing if not tied to your business objectives. What results does branding enable? What are your big-picture goals and how does branding fit in? The end-goal is the focus from the start.
See what we can do together.
Latest Projects
where building, branding, and business intersect
About Kenny Isidoro
Trained as an architect, ventured into business development, and seasoned in branding and experiential design. I’ve found my sweet spot in the in-between as a multidisciplinary professional. I work with business leaders to bridge the gap between what they build and those they serve through strategic branding rooted in results.
I’ve led strategy-driven projects for global brands, real estate developers, and hospitality platforms to reach their next level. I’ve brought top-tier consumer brands to life through authentic brand experiences. I’ve given identity to buildings and communities to establish a sense of place and increase property values.
With a sense of grounded optimism, I've become a trusted advisor to clients and a supportive team leader.
I’ve had the privilege of working with clients, collaborators, and colleagues at the following firms
Kind words from others
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Even as we were gearing up to launch our brand, we were still talking about how effective that first session was with you. You laid down the groundwork for Brightwild that is confident and bold. It was a dynamic process. You challenged us. We challenged you. It led to real, honest conversations that made the work better. That doesn’t happen without the rapport we built. Together, we arrived at a strategy that inspired the standout brand we are today.
— Dave Imber, Senior Director of Creative at Brightwild,
on working with Kenny while at Matchstic -
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Your role in the process at Forte has a huge impact on the repositioning efforts. The design of our amenity program is key to lifting the property’s profile and your branding is the essential conduit of that expression to the market. Thank you for the work product, and also for being an effective, creative, time-sensitive, analytical, organized, and positive team leader along the way. Lethal combo! Looking forward to working together again and to an ongoing friendship!
— Elizabeth Schuster, Managing Director at Wingate Companies
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Kenny is an invaluable creative partner, demonstrating prowess as a designer, storyteller, and strategic thinker. His profound grasp of a brand's essence, values, and target audience has been key to the many successful projects we’ve delivered to our clients. He actively seeks diverse perspectives to unlock innovative insights and his collaborative spirit speaks volumes about his humility and unyielding dedication to achieving results. For those in search of a designer capable of harmonizing creativity and strategic acumen, I wholeheartedly endorse Kenny Isidoro.
— Matt Hyatt, Principal at Bergmeyer
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I've had the privilege of working closely with Kenny and I can confidently say that he is an absolute genius when it comes to branding. Kenny's ability to transform ideas and concepts into compelling and memorable brands is truly remarkable. His creative vision and attention to detail are second to none, resulting in brands that not only look beautiful but also deeply resonate with their intended audiences. If you're seeking a branding expert who can make your vision a reality, Kenny is the person you want to work with.
— Courtney Mathiowitz, Director of Marketing at Wingate Companies
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Thank you for being an awesome partner on this project. You have simply blown us and the client away with the quality of your work. The direction was one they truly loved and you kept them as active participants in the process. Your work, as always, is outstanding and appreciated. There’s great trust in the relationship we’ve built and I look forward to many more projects together.
— Zach Smith, Senior Architect at Harriman
